Strategy and go-to-market
Marketing and communication planning, briefs and practical routes to market.
Led by experience
Meet Luba Karpova.
WITTY is an independent marketing consultancy led by Luba Karpova. Her experience spans marketing strategy, campaign and project management, digital and social, sports and entertainment, PR, partnerships and activation.
Across in-house, agency and freelance roles, the common thread is clear: turning plans into coordinated work that teams can deliver.
The professional story, by theme.
A detailed career timeline can be added later from user-approved information.
Campaign and project management
Campaign and project management with coordination across teams, partners and agencies.
Digital and social
Social strategy, content, online media planning, community, email, reporting and evaluation.
Sports and entertainment
Audience-focused marketing around content, partnerships, activations and live moments.
PR, partnerships and activation
PR, partnerships and activation work as part of the wider marketing effort.
Rise 2026
A new chapter for learning, exchange and leadership.
In 2026, Luba was selected for the Rise Mentoring Programme and paired with mentor Margot Ouali.
Rise brings together women across the broadcasting and media industry to connect professionals, share knowledge, support the next generation of talent and champion female leadership.
Let's move the work
Have something interesting to solve?
Tell WITTY what needs to move — a strategy, a campaign, a launch or a team around the work.
Start a conversationContact route to be configured by user.