Strategy · Campaigns · Digital · Sports & Entertainment
Good ideas need someone who can make them happen.
WITTY brings senior marketing experience into your team — from the first idea to the final execution.
Experience across brands, agencies and ambitious teams.
Selected references available following confirmation of current permissions.
What WITTY does
We solve marketing problems — and help the work move.
Senior thinking when it matters. Practical coordination all the way through delivery.
Strategy
Go-to-market thinking, marketing and communication planning, briefs and practical roadmaps.
02Campaigns
Campaign and project management, cross-team coordination, agency follow-up and delivery.
03Digital & Social
Social strategy, content, online media planning, community, email, reporting and evaluation.
04Sports & Entertainment
Audience-focused marketing for content, partnerships, activations and live moments.
How WITTY works
Strategy → coordination → execution.
WITTY combines senior marketing thinking with hands-on delivery. The work can begin with a plan, a campaign, a team that needs coordination or an idea that needs a clear route to market.
- 01
Think
Clarify the problem, audience and route.
- 02
Align
Bring teams, partners and agencies around one plan.
- 03
Make it happen
Coordinate the work through launch and learning.
Selected experience
Things Luba has helped move forward.
Experience gathered across in-house, agency and freelance roles.
Pickx Sports
Go-to-market coordination
Marketing and communication planning to promote Pickx Sports, with coordination across teams and agencies for campaign execution.
Strategy · Campaigns · Sports & Entertainment
02Koers zoekt Vrouw
360° campaign
A named reference from Luba's freelance campaign-management experience.
Campaign management · Digital
03PwC Tenzing
Recruitment chatbot campaign
Digital advertising support for the Tenzing graduate recruitment chatbot while at Gutzandglory.
Digital advertising · Recruitment
04Festival recycling activation
Social storytelling
Social media collaboration involving influencers, storytelling and live video around a recycling-awareness activation during major Belgian summer festivals while working with Coca-Cola Belgium.
Social · Influencers · Live activation
Led by experience
Meet Luba Karpova.
WITTY is an independent marketing consultancy led by Luba Karpova. Her experience spans marketing strategy, campaign and project management, digital and social, sports and entertainment, PR, partnerships and activation.
Across in-house, agency and freelance roles, the common thread is clear: turning plans into coordinated work that teams can deliver.
Rise 2026
A new chapter for learning, exchange and leadership.
In 2026, Luba was selected for the Rise Mentoring Programme and paired with mentor Margot Ouali.
Rise brings together women across the broadcasting and media industry to connect professionals, share knowledge, support the next generation of talent and champion female leadership.
Luba is looking forward to new perspectives, meaningful exchange and contributing to the Rise community.
Experience shaped across different teams and contexts
- In-house marketing
- Agency collaboration
- Freelance consultancy
- Cross-team coordination
- Benelux markets
- Sports & entertainment
- Digital & social
- PR & activation
Let's move the work
Have something interesting to solve?
Tell WITTY what needs to move — a strategy, a campaign, a launch or a team around the work.